Hotel Tempus

Sales and Marketing There should be inclusion of efficient steering and controlled implementation of real-time information which can assist in relaying timely information from various market segments. Targeting and positioning of Hotel Tempus are based on workable strategies dependent on the nature of market segment. Corporate market segment seems to have the highest paying capacity, hence contributing the largest share of total revenue collection. The efforts taken should be focused on two subsets, namely, Non-Negotiated Territory Accounts and Negotiated National Accounts, which can enable maximum contribution to the revenue during weekdays. Location of Hotel Tempus within strategic regional towns gives it advantage over other competitors in attracting leisure groups, especially during weekends. Hotel Tempus can use long-stay segment to cater for the gap created by corporates during weekends. Field sales team would assist in identifying potential customers within this segment. Building of good and large conference hall within hotel’s premises would enable Hotel Tempus to charge its guests in attendance as well as those utilizing its accommodation facilities a premium price for its services. Premium can as well be charged within the events segment based on Hotel Tempus brand value and domestic recognition. Target market will be extended to encompass married couples with affluent backgrounds. Such a strategy would include those from mid-western countries, who always enjoy new dining experiences, entertainment and shopping. In running an international business, management is always recognized as a complex operation, which basically requires understanding of both the theoretical and the practical aspects, to operate it successfully. One of the marketing strategies that managers would use to remain relevant and competitive within the industry is technology and ‘servicescape’ they establish with intention to appeal to their customers. Research demonstrates that the level to which hotel venture is able to retain its customers, while coming up with ways of attracting new ones, directly influences performance and profitability of the venture. Equally, there exists compelling evidence that customer perceptions, emotions and feelings of particular new technology establishment will directly influence the relationship which develops between customers and organizations. But while there is a wide body of research on these variables and their effects on customer retention and loyalty, few, if any, studies have purposely dealt with branding serves as core variable within such settings; and the outcomes obtained will be used to elicit positive customer responses, particularly in developing positive perceptions, emotions and behavioral intentions that will go a long to reinforce customer retention and loyalty. Moreover, few empirical studies have assessed how factors related to marketing strategy innovations lead to uniqueness of service enterprises. This will affect overall performance and profitability levels of Hotel Tempus. Sales and Marketing Organization Structure Channels of Reservations Distribution performance of the hotel is based on channel mix which utilizes available active digital travel market. Presence of digital market ensures creation of transparency within hotel pricing structures since the industry wields competitive pressure on rates. This will create adequate challenge to management team, especially based on maintenance of profitable levels. Due to rapid growth in consumers’ use of mobile and social tools for travel shopping as well as booking, the hotel will enrich its IT department with new professionals to ensure full utilization of such communication tools. Consumers, such as Benjamin McGowan, would demand Hotel Tempus to use its voice-activated or map-based capabilities. This provides higher value tapping, which can be used to develop travel planning, at the same time monitoring available travel-specific search models. Social sites will be used as sales channels owing to customers’ current intense usage of such channels. Potential consumers often review popular sites, such as Facebook, so these sites should be used to provide potential channels for distribution. In such a set-up, travelers are capable of gathering information, while at the same time easily referring to other colleagues as well as suppliers to Hotel Tempus. Merchandizing role of search engines, mobile and social media tools need to be enhanced for the purposes of providing the hotel with commercial transaction platforms. One of the dominant themes within the market that consumers are familiar with is the case on discounted hotel rooms based on last-minute bookings. From strategic point, the hotels market penetration to product development and market development to diversification will be considered highly successful, finally making the organization one of market leaders in hotel industry. Creating a relaxed atmosphere with comfortable food unit in the setting of one billion populations, fast-growing economy with large number of service professionals will present major reason for business success in the field where old players still channel some products from overseas. This would help in implementation of the main strategy, quality food and services at competitive prices. It is necessary to understand the need of keeping updated with new trends and customer preferences within hotel industry. Food offered will be anchored by traditional menu sets ready in the market with powerful offer on French food known for purity and comfort for heart and soul. 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10 qualities to include in a leadership essay

10 qualities to include in a leadership essay While writing your term paper, if you’re asked to write an essay on leadership, how will you begin? Will you define leadership from the Oxford Dictionary, will you begin by referring to your favorite leader’s qualities or will you outline the general characteristics that you think will make a leader? Well, if you are in doubt, please know that it is fine to begin the essay with any of the above methods.   The important aspect to keep in mind is that you’re describing a quality and you should supplement it with ample examples, references and if possible, quotes. The introduction to your essay is obviously the place to hold and capture your reader’s attention, so make sure whatever you write makes the reader curious enough to read through the entire essay. Also, remember that writing a leadership essay encompasses many different aspects – like leadership styles, leadership development, types of leadership, successful leadership, leadership principles and values etc. Before beginning your essay, make a draft about what aspect you want to highlight upon. Your prescribed essay length should help you decide how much you can include and how many aspects you can briefly allude to. Leadership is not just about commanding people, but it is also about following them, and listening to them. One does not always have to be a commander, a chief or a boss to be a great leader. A great leader can also be one who has total command and control over his life, his words, his deeds and actions, and who helps others help themselves. There are lots of great qualities in a leader that you can choose from and elaborate on them with examples. For instance, 10 great leadership qualities that most people agree should be present in a leader are: Empathy Dedication Sincerity Passionate about his beliefs Puts people’s interests above his own Responsibility and ownership Self motivated Ability to influence Ability to lead Ability to teach An effective leader can be humble and strong at the same time, teach and learn at the same time, give credit to his followers and command respect at the same time. To be prepared on writing a leadership essay, you can also read biography essays of great leaders. You can also build up your knowledge by reading on different leadership strategies and how they affected people in various stages in life. To make your leadership essay more interesting, also try to compare two very different kinds of leaders and provide an analysis of what made them successful or unsuccessful as leaders. Remember to conclude your essay with a statement on what you learned from the lives of great leaders.

Coding Schemes in Optical Fibre, Dicode Pulse Position Modulation, Literature review

Coding Schemes in Optical Fibre, Dicode Pulse Position Modulation, Reed Solomon Code, and FPGA - Literature review Example A review of the available literature would enhance the understanding of the coding schemes and hence make the researcher more capable of implementing the process of modulation. Transmission of data can occur either through analog transmission or digital transmission. In case of analog transmission of data, a carrier transmission in used. On the other hand, in case of digital transmission of data, baseband transmission is used. This implies that logical signals are sent for low and high levels of light. For low light level the logic signal is 0 and for high level of light the signal is 1. Sometimes a certain density of the transmission is obtained through data coding that can be applied in the process (Goff, 2002, n.d.). A good balance of 0s and 1s are offered by the schemes of line coding as discussed by Senior (2009, p.737). Related to this is the optical power budgeting that has been focused in studies by Senior. For the communication system based on optical fiber, power budgeting is obtained in the same way as it is done in case of other systems of communication. FEC refers to forward error connection the method of which is used for monitoring errors in the system of communication and forms an essential strategy developed within the line code. There are several line codes and schemes that can be developed in order to accomplish FEC in optical fiber systems of communication (Senior, 2009, pp.731-737). Pulse position modulation is associated with its implementation and performance on the optical channels. Optical communications based on free-space are significantly affected through changing atmospheric conditions (Acton, 2011). Researchers have been sincerely interested in learning about the performance of higher order multiple pulse position modulation over highly dispersive optical channels. This is performed through the use of different slots of the PPM system on the channel of the plastic optical fiber. The analysis of the